I read an article (peer-reviewed research, at least at this time), summarize it in some Tweet-sized bites, post it here, and then also post it via Twitter as a thread where I reply to my most recent Tweet with the next one.
So, here goes!
1/ I read Park, Reber, & Chon (2015) Tweeting as Health Communication http://doi.org/10.1080/10810730.2015.1058435
2/ It examined how 3 health organizations @AmericanCancer @American_Heart @AmDiabetesAssn communicate with their key publics through Twitter
3/ The content analysis classified 1 year of Tweets as Organization: Information / Community / Action or Personal health: Information /Action
4/ along with Original tweet, Retweet, or Reply
5/ The majority of the Tweets were about organization-related topics rather than personal health
6/ A surprise finding was that these 3 health organization rarely engaged in dialog with their publics and stakeholders, with little attention to building community
7/ This study raised questions for me about how health organizations seek to evaluate the success of their Twitter and social media engagement / use
These are the questions that I use to guide my summary:
- Reference to the Article
- What attracted me to this Article?
- What is it about (Problem / Purpose / Research Questions)?
- Where does this come from (Literature / Theoretical Framework)?
- What did they do (Methodology & Method)?
- What did they learn (Results / Discussion)?
- What did I learn?
To see more about what I am attempting to do with these Research Summaries, check out my other ones here.
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Any feedback, thoughts, ideas, or suggestions are appreciated!