The AIM of Social Media & Web 2.0

Yesterday I gave a presentation entitled The AIM of Social Media & Web 2.0: Who? What? How? to a wonderful academic organization, The City University of New York (CUNY) Creative Arts Team (CAT).

Social Media & Web 2.0

View SlideShare presentation or Upload your own. (tags: social media)

As an alumnus of Hunter College (part of the CUNY system), I have always had a fondness for public higher education institutions that seek to bring creative and positive change to people here in NYC.

I adjusted the focus that I have seen others do in presenting and promoting social media and Web 2.0, in part because I am an instructional designer obsessed with needs analysis and a management communications adjunct instructor who completely focuses on everybody’s WIIFM (What’s In It For Me?).

Thus, I spent time discussing how important it is to understand your audiences’ WIIFMs, clearly articulating your objectives in reaching them, and then (and only then) considering the social media options that will best help you deliver your message.

I think it is useless for organizations to dive into social media / social networking without doing their pre-work. I wonder if anybody else takes this approach?

12 thoughts on “The AIM of Social Media & Web 2.0

  1. Nice one 🙂

    This is one of the areas I really need to delve into at my uni. I’m quite conscious that most of the discovery and discussion I’m doing is taking place outside of my institution, so there is no immediate benefit to the people I interact with on a day to day basis!

    If not unique to Connectivism and online communities, certainly it’s exacerbated by it (would you agree?) – especially when considering the concepts discussed in “Little Boxes, Glocalization and Networked Individual“?

    In other words, if our networks are no longer dependent on geographics or locality, the resulting benefits for our local relationships (such as work colleagues) may not be immediately realised.

    From the standpoint of employers this is a real issue it would seem. E.g. how to you ensure the learning experiences of your staff are filtered back into the local level?

    Hmm I’ll need to ponder that further.



  2. @Mike Bogle

    Mike, I know what you mean. I have been beating this drum at my full-time (and university!) employer for some time now, and they are just not ready to hear it. As a result, I do a lot of online work, integrate it into my teaching, and consulting (of course). I suppose I need an outlet for something that makes so much sense given our world and where all indications demonstrate we are headed. I am very sympathetic for people who have trouble with this Brave New World we face, as I am not the great proponent of being the first to use the shiny new object until I see how it will fill a need (and, like Twitter, will show how it fills a need I did not previously have!!).

    I agree with you completely about the issue of physical space. I do know I have done some projects for people a great distance away and with whom I have never met F2F, though I think those positions in a full-time capacity are still few and far between. That will most certainly change, and I think I would be fine working more from a distance than only F2F.

    Have not read that article. Will need to focus upon it for tomorrow. Thank you for the link.

    You seem to have a large and wide network yourself. How do you foster that?

  3. “You seem to have a large and wide network yourself. How do you foster that?”

    LOL that’s a post in itself I think. I’m working on a concept map on this right now. Will try to outline it properly on my blog and post the link here.

    Just a short comment this time – watching the footy as we speak 😀



  4. Yes absolutely – point taken 🙂 Especially regarding your thoughts on WIIFM. I’m struggling with the best way to describe my thoughts on this – but essentially I agree with you. I’m just stumbling on how best to elaborate LOL



Comments are closed.