Personal Branding, or Rebranding

I was recently reading a college oriented document about having a “personal brand,” and while it was aimed at undergraduates who may have little real-world experience to point to and may benefit from a personal message upon which to focus and highlight their lives in a concise and engaging way, I was intrigued.

I did not read this as an elevator speech, but rather as the little phrase (or tagline, subtitle, or caption) that appears at the top of most blogs. It includes interests, perhaps a value proposition, an idea of what I am passionate about, interests, and such.

I did some brainstorming, and found these common words (and threads):

  • reflective practice
  • critical thinking
  • assumptions
  • paradigms
  • teaching
  • learning
  • postmodernism
  • constructivism
  • qualitative
  • online
  • community of practice

I wonder if it is time for me to revise mine?

Currently, I am using:

Reflective practice in organizational learning, educational technology, and postmodern society.

and I have been thinking about changing it to something more along the lines of:

Challenging assumptions to promote learning and teaching

or:

Challenging assumptions to construct postmodern learning

Now, it is time for some feedback and help with this. I am oftentimes surprised by who reads my blog, and invite some feedback and thoughts here. I have been tinkering with this idea for about four weeks, and now want to decide and have something new to live with and try out. Thoughts?