Enter the Richard Krueger, the author of the above-mentioned book, who also freely makes his Focus Group Interviewing website information freely available. While the website materials are bare-bones, they are an excellent primer and ready-reference for those involved in focus group work. While this often includes market researchers, those of us within organizations who are trying to better understand the “whats” and “whys” behind the numbers can make wonderful use of this form of data gathering and organizational feedback.
I am beginning to work with and facilitate focus groups at my work, and wanted to share a resource I found to be rather helpful. While the book Focus Groups: A Practical Guide for Applied Research is probably the best text on the logistical practices of preparing for, facilitating, and analyzing focus groups, it can be a bit tough to use for a quick, need-to-know reference.