A as in ADDIE

I asked my students in my a PPOCCID class to do some searching for online references / discussions about the ADDIE (Analyze, Design, Develop, Implement, and Evaluate) instructional design model. I find this model very useful in many applications (especially in project management of learning initiatives), though have recently been more intrigued with the A as in Addie.

What does it mean to Analyze the needs of the audience? Well, I have to make sure this is a need the training or learning or education or development can address. Who needs to learn what? Why do they need to learn this? What are the obstacles? Who are the proponents of this (often these are not the learners)? What do they want (and why)? Are the goals the learners have (if they even have any, and if they can be articulated) and the goals of the proponents of the learning the same (or at least close enough that they are not opposed)?

What roles does this power play, especially within organizational dynamics? Can what works for one be transferable to others? Have you ever found it is easier to analyze the needs of others rather than ourselves? Always more questions than answers; while this can be frustrating at times, I find this endless interest quite enlivening and engaging!

I suppose I am considering these issues right now as I am beginning a Module 3 in my doctoral program at Lancaster University. Nice how various parts of my professional, academic, and personal elements of my life tend to fit together from time to time!