What a simple and free way to get their message out even faster; I think all non-profits and charitable instututions online should use RSS feeds. I hope they begin to advertise this, since there is no indication on their site this now works. I only found it since I was browsing their site with my newsreader, FeedDemon.
Elephant Nature Foundation, the organization in Thailand that I am very fond of (and where I have fostered 2 elephants – Max and Tong Jan) has just started using RSS feeds on their News page. I am very happy that I can now keep more on top of their news stories by having my newsreader check their website every day for updates.