I am teaching a new class beginning this Wednesday, Organizational Communication. Officially entitled
Organizational Communication and its Social Context, the course is an undergraduate business course at
Stern School of Business at
New York University. From the
Stern website:
In the sophomore year, you will take Organizational Communication & Its Social Context which reiterates themes introduced in Business and its Publics, as you study social processes of influence and persuasion and learn how to most effectively communicate your own verbal and written messages to different audiences.
In a little more detail from my syllabus:
Effective communicators take the lead in the workplace, and much of your future success in business depends on your ability to manage communication effectively As part of the Social Impact of Business Core, this course provides the theoretical fundamentals in communication, applies communication strategy to oral and written business assignments, and focuses on how organizations communicate to their varied internal and external stakeholders.
Furthermore, in the introduction to the Undergraduate College, it states:
At the NYU Stern Undergraduate College, our vision is to build, educate and inspire a community of socially engaged, intellectually vibrant, global leaders and thinkers. We achieve this through constant innovation, top-notch academics and a rich co-curricular experience that leverages our NYC location as well as NYU campuses worldwide.
While the course is full, so I am not actively trying to sell it (!), I wish I had a course like this when I was in school. I think the business curriculum, in general, has come a long way from the days of Enron and Bonfire of the Vanities. Let’s hope the students really internalize this . . .
