Beth Kantor, who blogged and Tweeted incessantly to raise awareness and donations for the America’s Giving Challenge on behalf of poverty among Cambodian children, helped to bring a win for the Global Cause Champion.
I think Beth has taught a lesson here. She worked tirelessly for this cause, and in the process raised many small donations that in turn made a larger financial impact. She did this electronically, using the power of social media and new technology to help fight a very physical problem in a land so distant that many could easily overlook it as “out of sight, out of mind.”
Technology can certainly be used to help those who do not have access to it, and I think global giving and social awareness will only increase as successes like this provide evidence. Who would have thought, in the early days of the Internet, that social responsibility itself could be furthered through such electronic means?