There have been a variety of memes over the years to summarize one’s own research, perhaps in 100 words or in haiku, though the newest meme for this seems to be started by Raul Pacheco-Vega here and here and here. While the #myResearch tag has been tried before, it seems to have caught on this time (reasons for it just may be some interesting research in itself!), due perhaps because the right people seeing it, researchers have free time on Saturday evenings, it is the beginning of the semester, the current moon phase is waning gibbous, or choose your own reason. It is not clear why it caught on now, but thankfully it did.
Whatever the case, I find it useful to clearly and concisely state what my research is about — it keeps me focused AND there are possibilities for identifying other people doing related work. This is what I said:
Try it if you haven’t yet, and be sure to link to the #myResearch tag.
By the way, the more difficult you find this opportunity to share, the more you just may need to do it as an exercise in communication.