Thank you (as always!) for the feedback.
Not sure if I agree with Marshall McLuhan there, though I think his work does raise our awareness quite a bit, certainly further away from the objective and at time neutral understanding which has been common.
I have become surprised, quite honestly, with how much I am enjoying research itself — the design, thinking about the framework, etc. Never thought of myself as a (potentially) budding qualitative methodologist 😉
Saw The Ring earlier this year. Love Wagner!