Perhaps that is one of the reasons why autoethnography is among the approaches which tend to be seen more sceptically? As those phenomena, social practices and relations we observe as researchers are indeed highly complex and multi-layered, our methods need to reflect them accordingly.

At the expense of objectivity we are able to investigate the field but yet, as subjectivity would reduce the value of academic contribution the turn to reflexivity and consciousness has gained more importance. As we still know very little about unconsciousness (it’s subject to discourse if we follow Foucault and the social constructivists) we are indeed at a challenging point. Perhaps the unconscious is among the very overrated concepts…just as objectivity?