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	<title>Comments on: Personal Branding, or Rebranding</title>
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	<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/</link>
	<description>Educational Research + (Virtual) Identity in Postmodernity</description>
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		<title>By: Silence and Voice » Blog Archive &#187; Tagline / Rebranding Redux</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2195</link>
		<dc:creator>Silence and Voice » Blog Archive &#187; Tagline / Rebranding Redux</dc:creator>
		<pubDate>Tue, 28 Oct 2008 14:02:25 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2195</guid>
		<description>[...] thanks to all the suggestions, comments, and reflective [...]</description>
		<content:encoded><![CDATA[<p>[...] thanks to all the suggestions, comments, and reflective [...]</p>
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		<title>By: Silence and Voice » Blog Archive &#187; Trying on a New Tagline</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2142</link>
		<dc:creator>Silence and Voice » Blog Archive &#187; Trying on a New Tagline</dc:creator>
		<pubDate>Sun, 19 Oct 2008 19:46:21 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2142</guid>
		<description>[...] Autoethnography &amp; Reflective Practice, Communication, Functionality  Add Comment  This past week I raised the issue of rebranding my blog by updating my tagline. Thanks to all those wonderful [...]</description>
		<content:encoded><![CDATA[<p>[...] Autoethnography &amp; Reflective Practice, Communication, Functionality  Add Comment  This past week I raised the issue of rebranding my blog by updating my tagline. Thanks to all those wonderful [...]</p>
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		<title>By: Jeffrey Keefer</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2135</link>
		<dc:creator>Jeffrey Keefer</dc:creator>
		<pubDate>Fri, 17 Oct 2008 15:46:43 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2135</guid>
		<description>@Chris L

Interesting observations, Chris. As always, we need things to be somewhat contextual. I appreciate the post-structural concepts as well, and while I am an adherent of many of those views, I am particularly interested in an educational approach that views the world as a constantly changing and very complex / chaotic place that constantly defies simple answers or traditional stances.

What are your thoughts about the most recent tagline, &quot;Fostering the practice of postmodern learning . . .&quot;</description>
		<content:encoded><![CDATA[<p>@Chris L</p>
<p>Interesting observations, Chris. As always, we need things to be somewhat contextual. I appreciate the post-structural concepts as well, and while I am an adherent of many of those views, I am particularly interested in an educational approach that views the world as a constantly changing and very complex / chaotic place that constantly defies simple answers or traditional stances.</p>
<p>What are your thoughts about the most recent tagline, &#8220;Fostering the practice of postmodern learning . . .&#8221;</p>
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		<title>By: Chris L</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2131</link>
		<dc:creator>Chris L</dc:creator>
		<pubDate>Fri, 17 Oct 2008 01:14:05 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2131</guid>
		<description>Those 8 factors all people share might well be true, but they are missing (or are very abstract versions of) various motivations that make educators tick: enhancing professional reputation, the egalitarian spirit of sharing, network building (in the connectivism sense), etc. 

For that audience, postmodern has different connotations, perhaps not as negative but possibly confusing. I, for instance, associate postmodernism with a relatively particular set of assumptions and ideas that are part of post-structuralism.

I suspect personal branding is an idea that takes some radically different shapes depending on the context.</description>
		<content:encoded><![CDATA[<p>Those 8 factors all people share might well be true, but they are missing (or are very abstract versions of) various motivations that make educators tick: enhancing professional reputation, the egalitarian spirit of sharing, network building (in the connectivism sense), etc. </p>
<p>For that audience, postmodern has different connotations, perhaps not as negative but possibly confusing. I, for instance, associate postmodernism with a relatively particular set of assumptions and ideas that are part of post-structuralism.</p>
<p>I suspect personal branding is an idea that takes some radically different shapes depending on the context.</p>
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		<title>By: Jeffrey Keefer</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2129</link>
		<dc:creator>Jeffrey Keefer</dc:creator>
		<pubDate>Thu, 16 Oct 2008 18:18:05 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2129</guid>
		<description>@Christiana

I use that example all the time!

So, with all said and done, this is my most current thinking (including all the advice and challenges colleagues far and wide so generously offered:

Fostering the practice of postmodern learning</description>
		<content:encoded><![CDATA[<p>@Christiana</p>
<p>I use that example all the time!</p>
<p>So, with all said and done, this is my most current thinking (including all the advice and challenges colleagues far and wide so generously offered:</p>
<p>Fostering the practice of postmodern learning</p>
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		<title>By: Jeffrey Keefer</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2128</link>
		<dc:creator>Jeffrey Keefer</dc:creator>
		<pubDate>Thu, 16 Oct 2008 18:05:04 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2128</guid>
		<description>@Luke Harvey-Palmer

I appreciate what you are saying about seeming personal. I have never really thought about these issues about myself (usually more with my learners and colleagues). Feel a bit stumped now as I start considering these on a much larger level than I initially thought . . .</description>
		<content:encoded><![CDATA[<p>@Luke Harvey-Palmer</p>
<p>I appreciate what you are saying about seeming personal. I have never really thought about these issues about myself (usually more with my learners and colleagues). Feel a bit stumped now as I start considering these on a much larger level than I initially thought . . .</p>
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		<title>By: Jeffrey Keefer</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2127</link>
		<dc:creator>Jeffrey Keefer</dc:creator>
		<pubDate>Thu, 16 Oct 2008 18:03:27 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2127</guid>
		<description>@Maru

Thank you for the thinking. I think I internalized it before I started tweaking this more last night. Very useful mashup of these terms; wonderful input!</description>
		<content:encoded><![CDATA[<p>@Maru</p>
<p>Thank you for the thinking. I think I internalized it before I started tweaking this more last night. Very useful mashup of these terms; wonderful input!</p>
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		<title>By: Dancing Monkey Mania &#187; Blog Archive &#187; links for 2008-10-16</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2125</link>
		<dc:creator>Dancing Monkey Mania &#187; Blog Archive &#187; links for 2008-10-16</dc:creator>
		<pubDate>Thu, 16 Oct 2008 08:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2125</guid>
		<description>[...] Silence and Voice » Blog Archive » Personal Branding, or Rebranding reflective practice vs challenging assumptions&#8230; (tags: mycomments) [...]</description>
		<content:encoded><![CDATA[<p>[...] Silence and Voice » Blog Archive » Personal Branding, or Rebranding reflective practice vs challenging assumptions&#8230; (tags: mycomments) [...]</p>
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		<title>By: Christiana</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2124</link>
		<dc:creator>Christiana</dc:creator>
		<pubDate>Thu, 16 Oct 2008 04:37:15 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2124</guid>
		<description>This is a great topic! Now I want to think about mine. But first yours...

I like Maru&#039;s action statement version. I like too how she uses both foster and construct. Like you are fostering the construction in others as well as yourself. 

I don&#039;t like the word assumptions. It always reminds me of the old assume makes an a$$ out of you and me. :)</description>
		<content:encoded><![CDATA[<p>This is a great topic! Now I want to think about mine. But first yours&#8230;</p>
<p>I like Maru&#8217;s action statement version. I like too how she uses both foster and construct. Like you are fostering the construction in others as well as yourself. </p>
<p>I don&#8217;t like the word assumptions. It always reminds me of the old assume makes an a$$ out of you and me. <img src='http://silenceandvoice.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Luke Harvey-Palmer</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2123</link>
		<dc:creator>Luke Harvey-Palmer</dc:creator>
		<pubDate>Thu, 16 Oct 2008 03:20:46 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2123</guid>
		<description>Jeffrey...you are getting some great feedback here!  To your point around not being a &#039;self marketer&#039; or &#039;self promoter&#039; you are wrong..you have a blog, and you have readers - so you are a better self promoter and marketer than you think you are!...You sound clear on your audience which is great - send them a text, or an email and ask for 3 words that they think of when they hear your name.  The solutions so far just don&#039;t seem &#039;personal&#039; enough to me.  I am not across your passions and your personal brand attributes - as we just met on your blog!; but I always encourage my clients to incorporate what they are passionate about, what they are good at, and what they do to help others, into their personal value proposition (we believe a GREAT PVP is all about stating what you can do for people - i.e. benefits)  If it helps at all (and my final comment I promise) know that there are 8 motivating factors for ALL people - to be wealthy, good looking, healthy, popular, secure, achieve inner peace, have free time and have fun.  How does what you do help me achieve one of these 8?  Have fun, and I look forward to seeing the end result!  (BTW we work with GREAT people to make them POPULAR)</description>
		<content:encoded><![CDATA[<p>Jeffrey&#8230;you are getting some great feedback here!  To your point around not being a &#8217;self marketer&#8217; or &#8217;self promoter&#8217; you are wrong..you have a blog, and you have readers &#8211; so you are a better self promoter and marketer than you think you are!&#8230;You sound clear on your audience which is great &#8211; send them a text, or an email and ask for 3 words that they think of when they hear your name.  The solutions so far just don&#8217;t seem &#8216;personal&#8217; enough to me.  I am not across your passions and your personal brand attributes &#8211; as we just met on your blog!; but I always encourage my clients to incorporate what they are passionate about, what they are good at, and what they do to help others, into their personal value proposition (we believe a GREAT PVP is all about stating what you can do for people &#8211; i.e. benefits)  If it helps at all (and my final comment I promise) know that there are 8 motivating factors for ALL people &#8211; to be wealthy, good looking, healthy, popular, secure, achieve inner peace, have free time and have fun.  How does what you do help me achieve one of these 8?  Have fun, and I look forward to seeing the end result!  (BTW we work with GREAT people to make them POPULAR)</p>
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		<title>By: Jeffrey Keefer</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2122</link>
		<dc:creator>Jeffrey Keefer</dc:creator>
		<pubDate>Thu, 16 Oct 2008 03:08:26 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2122</guid>
		<description>@Luke Harvey-Palmer

Wonderful food for thought, Luke. I have never been much of a self-marketer / promoter, and that issue I suppose is central to this entire process. 

With all this said and done, my audience will ultimately be others like me--educators and those who are interested in education--primarily adult educators who are passionate about technology and its integration into learning systems, as well as the focus upon the individual&#039;s re-self-identification process as a result. 

Hmmm, I am now wondering about a twist on these, such as:

&quot;Using reflective learning to foster postmodern practice&quot;</description>
		<content:encoded><![CDATA[<p>@Luke Harvey-Palmer</p>
<p>Wonderful food for thought, Luke. I have never been much of a self-marketer / promoter, and that issue I suppose is central to this entire process. </p>
<p>With all this said and done, my audience will ultimately be others like me&#8211;educators and those who are interested in education&#8211;primarily adult educators who are passionate about technology and its integration into learning systems, as well as the focus upon the individual&#8217;s re-self-identification process as a result. </p>
<p>Hmmm, I am now wondering about a twist on these, such as:</p>
<p>&#8220;Using reflective learning to foster postmodern practice&#8221;</p>
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		<title>By: Maru</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2121</link>
		<dc:creator>Maru</dc:creator>
		<pubDate>Thu, 16 Oct 2008 03:00:41 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2121</guid>
		<description>Hi Jeff!
Fostering Practice to Construct Postmodern Learning sound to me more oriented towards action than Reflective Practice to construct postmodern learning.
All the best.  Hugs.  Maru</description>
		<content:encoded><![CDATA[<p>Hi Jeff!<br />
Fostering Practice to Construct Postmodern Learning sound to me more oriented towards action than Reflective Practice to construct postmodern learning.<br />
All the best.  Hugs.  Maru</p>
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		<title>By: Jeffrey Keefer</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2120</link>
		<dc:creator>Jeffrey Keefer</dc:creator>
		<pubDate>Thu, 16 Oct 2008 02:55:42 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2120</guid>
		<description>@Sarah Stewart

This is really useful, Sarah. I tend not to think much about this. While I blog in a public space to engage in reflective practice, I often do not think much about my audience. I know, not the best thing to do (especially as a management communications faculty member), and perhaps that is a piece of this--I write primarily for myself, rather than for an audience that may be interested in this or that. The fact that some people, such as you, are kind and interested enough to take a peek here every now and then is a wonderful incentive to keep writing. 

Perhaps my audience is both myself and my peers?</description>
		<content:encoded><![CDATA[<p>@Sarah Stewart</p>
<p>This is really useful, Sarah. I tend not to think much about this. While I blog in a public space to engage in reflective practice, I often do not think much about my audience. I know, not the best thing to do (especially as a management communications faculty member), and perhaps that is a piece of this&#8211;I write primarily for myself, rather than for an audience that may be interested in this or that. The fact that some people, such as you, are kind and interested enough to take a peek here every now and then is a wonderful incentive to keep writing. </p>
<p>Perhaps my audience is both myself and my peers?</p>
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		<title>By: Jeffrey Keefer</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2119</link>
		<dc:creator>Jeffrey Keefer</dc:creator>
		<pubDate>Thu, 16 Oct 2008 01:16:28 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2119</guid>
		<description>A colleague of mine just sent me a direct Tweet and also suggested &quot;Reflective Practice to foster postmodern learning.&quot;</description>
		<content:encoded><![CDATA[<p>A colleague of mine just sent me a direct Tweet and also suggested &#8220;Reflective Practice to foster postmodern learning.&#8221;</p>
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		<title>By: Luke Harvey-Palmer</title>
		<link>http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/comment-page-1/#comment-2118</link>
		<dc:creator>Luke Harvey-Palmer</dc:creator>
		<pubDate>Wed, 15 Oct 2008 22:53:18 +0000</pubDate>
		<guid isPermaLink="false">http://silenceandvoice.com/archives/2008/10/15/personal-branding-or-rebranding/#comment-2118</guid>
		<description>Jeffrey...nice to see you looking at your Personal Value Proposition (PVP) and putting it to the audience for review! \Sarah makes soem great points, so my question would be around &#039;who is your target audience?&#039;  be specific here...is it the learning and development manage in a financial services company or the head of a department at the local university?  Get that clear, and then try again.  I personally think phrases like &#039;postmodern thinking&#039; are for knobs.  People will pass judgement on your 11 times in 5 seconds, so make sure your PVP evokes an emotion in your target audience in the first 5 seconds so you get their minds focused on your story (i.e. what are you trying to sell).  For my 2 cents worth...&quot;I challenge people to learn&quot; is a little closer to what floats my boat?</description>
		<content:encoded><![CDATA[<p>Jeffrey&#8230;nice to see you looking at your Personal Value Proposition (PVP) and putting it to the audience for review! \Sarah makes soem great points, so my question would be around &#8216;who is your target audience?&#8217;  be specific here&#8230;is it the learning and development manage in a financial services company or the head of a department at the local university?  Get that clear, and then try again.  I personally think phrases like &#8216;postmodern thinking&#8217; are for knobs.  People will pass judgement on your 11 times in 5 seconds, so make sure your PVP evokes an emotion in your target audience in the first 5 seconds so you get their minds focused on your story (i.e. what are you trying to sell).  For my 2 cents worth&#8230;&#8221;I challenge people to learn&#8221; is a little closer to what floats my boat?</p>
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