So, Google has bought the social networking application/website/company Jaiku. I tried Jaiku, and while their technology looks promising, too few of my colleagues used it to make it worthwhile. I suppose that may change with the critical mass that Google brings to the mix.

Of course, look what happened with Macy’s when they took their critical mass strategy to the likes of Marshall Fields and Filene’s here and here. Let’s hope Google continues to turn things to gold when they invest.