Comments on: Green Communications: HSBC Case Study

By: Jeffrey Keefer

Jeffrey Keefer — Fri, 27 Jul 2007 14:26:04 +0000

I agree, especially if HSBC sets the stage for this. I find it surprising that they have so many green initiatives, yet either they have not yet determined how to start generating that buzz, or they were surprised at how successful they have been and since it is such a large organization, it takes marketing and communications some time to change gears. I think it is that latter . . .

By: Arjun Singh

Arjun Singh — Fri, 27 Jul 2007 05:53:37 +0000

I too thank you for live blogging this Jeffrey. Sounds like a really interesting event. When we talk about HSBC marketing its greenness and philanthropy, it reminds me of what Seth Godin said at the Personal Democracy Forum that we both attended. He said American car companies spend huge money on advertising, and a company like BMW takes most of that money and puts it into making a better car. Makes me wonder if HSBC figured out the budget for a marketing campaign, and put all the money greening their operations and funding non profits. People would talk about that. And thats much better than talking about it themselves.

By: Jeffrey Keefer

Jeffrey Keefer — Wed, 25 Jul 2007 20:47:32 +0000

Thank you for the posting and comment. As a communications professional / educator / technologist, I am very surprised nobody else seemed to be liveblogging or has since blogged about it (unless I have missed it).

By: Nathan Schock

Nathan Schock — Wed, 25 Jul 2007 19:36:36 +0000

Great synopsis. As an online listener, I enjoyed her presentation the most of all (but I missed the one from Nat Geo). I’m glad at least one person was there blogging!