Business Week has a great article today about how some of the top bloggers make a pretty good living running their blogs. Selling ads, traffic, community involvement, hard work, and filling a need that was not determined before they started their work (and hobbies, in many cases). There are a lot of great ideas here, and I can’t wonder how this article will increase their traffic
(and thus revenue and their claim of expertise, since after all they are all expert at making a living doing this work), while at the same time making it more difficult for others to enter the field and make an impact. Consider, how can somebody take on Microsoft or Boeing or ExxonMobil or Harvard at their own games with their head start, brand identity, and financial stability?

While this can be done, perhaps the lesson here will be to learn what opportunities exist within each one of our lives and then plug away at what we like, since our passions are our greatest urge and support in success. It should go without saying that there is not a clear measure for determining what is success, but I feel I have to say it nonetheless. If we determine what constitutes success in our own lives, then we are already well ahead in the striving toward our dreams.

Now, the only question that really remains is, What is success for me?

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