One of my former teaching assistants (who is a natural at communication), David, pointed out to me a wonderful article in Business Week that discussed how Steve Jobs communicates in such a masterful way.

In a nutshell, the author indicated 5 things Jobs does that makes his presentations so effective:

1. Build tension
2. Stick to one theme per slide
3. Add pizazz to your delivery
4. Practice
5. Be honest and show enthusiasm

Wow, this is the core of what I teach in my Business Communication class at NYU Stern School of Business! 

Granted, Steve Jobs also has the pleasure of often speaking to an audience that is already biased toward him and his message, but that may be as much a challenge as an audience that may not know every nuance of what is stated and what is meant.

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