The link to Robb Willer and the UC Berkeley podcasts on social psychology including automaticity are here:
http://britbohlinger.wordpress.com/2009/07/19/soundbites-trust-the-unknown/

The debate around reflexivity as device to enhance objectivity is indeed a very interesting one. Perhaps reflexivity is much closer to auto-ethnography than to an approach based on distancing and objectivity. One aspect I am still puzzled about is the degree of awareness gained by practices of reflexivity. Awareness is not a positive state of mind per se – but it has gained highly positive status, especially in the social sciences. I haven’t come across any material which discussed these issues but I feel there is more to it than just a few methodological considerations.