He had such great success with using technology to deepen his engagement with voters and to bolster an incredible grassroots campaign. The use of blogs, video, mobile feeds, and social networking (my.barakobama.com) helped to unify many different communities to support and participate in his candidacy. It illustrates how technology can be a successful tool to engage and connect people–a great affirmation for the use of Web 2.0 technologies in the education realm.